Self-publishing isn’t for everyone. There are writers who are great at their craft – but they would fail if they’d self-publish, simply because they weren’t cut out for this. You can learn, from your own mistakes, from reading other self-publisher’s blogs, but the truth is that there’s no recipe, no universal formula. And there will never be one.
What’s maybe ironic is that it’s not the writing that makes the difference. Oh, far from it.
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